Global market study on the corporate mobility market

A leading software company wants to expand into the corporate mobility market for. That needs to understand the enterprise's expectations,decision process, distibution issues.



Problématique

A leading software company wants to expand into the corporate mobility market for. That needs to understand the enterprise's expectations,decision process, distibution issues.

Process and methodology

  1. Benchmark.
  2. Face to face interview with large account or small enterprises
  3. Interviews with market players (operators; software publishers et distributors)
  4. Summary and recommendations

Benefits

  • Benchmark. Strategy and positioning of actors have been highlighted. Key success factor market trend were analyzed.
  • Highlight of the business interest in this kind of product. Purchase process were defined.
  • Definition of a plan of action that allow to benefit from the identified opportunities and to reflect market realities.