Internet product launch

Problématique

An ISP wishes to increase its revenues and the customer satisfaction by launching new products or new Internet services. The mission must allow to position them in the product range of the ISP, to schedule their launchings and to adapt the organization

Process and methodology

• Analysis of the existing products
• Feasibility studies,
• Marketing forecast for each product or range of product
• Sourcing (launching and monitoring of call for tender)
• Definition of the commercial launch plan,
• Adaptation of the organization and processes (legal, supply-chain, customer service, management control, information system, mail…)
• Project management,
• Commercial launching,
• Process and sales tracking,
• Transfer of skills.

Benefits

• Product launch
• Meet the deadlines, quality and cost control
• Long term adaptation of the organiation and process