Marketing deployment of a WiFi hotspots network

Problématique

An national operator wishes to deploy hundreds of own-branded hotspots, under budget and partnership constraints (delays, co-marketing ...).

Intervention et méthodologie

• Definition and implementation of distribution networks for scratch card
• Contributions to offers,
• Pre-sels support,
• Preparation and monitoring for the hotspots launching(media plannig, operational marketing, …) : business center,Palais des Congrès, …
• Monitoring deployments and team management,
• Interface with all business units of the operator (Technical, Information System, Customers service, Operational marketing, Communication, Sales, …)

Benefits

• The deployments were made in an optimized schedule with optimized resources
• The process were puted in place, the body roll was positioned in internal ans transfers skils have been achieved.