Marketing on the mobile BtoB market

A market leader in mobile wants to boost its development in the enterprise market.



Issue

A market leader in mobile wants to boost its development in the enterprise market.

Process and methodology

  • Audit of the sales process
  • analysis of distribution channels (direct and indierct)
  • Recommendations and commercial action plan
  • Establishment of new organization (selection, creation of a new distribution channel, impact monitoring, …)

Benefits

  • The new commercial organization was established within a very short period (moins de deux mois).
  • The interest for offers and the number of projects identified have sharply increased.