Our expertise

Idaho performs consultancy with a full range of skills from strategy to operational implementation. The company has developped specific expertise on convergence, mobile and broadband stakes :

VoIP, IPTV and the new operators services

This field of experience is due to historic reason and the society know-how on IPTV technologies and operator environment.

Idaho assists operators and key media players in the implementation of IPTV solution. Idaho has built specific knowledge on TV and video stakes. This experience has been leveraged during many products launch and is giving us the possibilities to bring value added on :

  • TV and video business intelligence : Reports and positionning analysis of the main market actors, trends of the usages
  • Strategical reflexion and technico-economic report on investment ROI analysis
  • Operational implementation and launch of new TV services or new equipments
  • Creation and organisation of marketing workshop : "optimize the value proposition of TV product on your market"

    • The convergence

    This market is traditionally very competitive between various key-players :

    • The business potential in stake is high (opportunity of high revenues per deal),
    • The customer fidelity is real (the effort to change of provider for a company is very strong and can be expansive)
    • This type of deal improves the image of the provider and can becomes a real commercial asset.

    However the B2B market is complexed to address from a marketing point of view, moreover with the new convergence technologies (IP Centrex, but also VPN MPLS, CRM, M2M...).

    There are many interlocutors, the bid has to take in consideration the specificities of the company and the needs can be very different from an activity to the other, from a small to a big structure.<\p>

    On this kind of market too many actors are more focused on the last technology improvement than the real customers needs. Consequently, the investments in High Tech services don't follow the expected growth. (For example, the low penetration rates of convergence solutions on the B2B market despite of the operators efforts and the specialists of the market).

    Idaho has acquired a relevant experience of the BtoB market, as well as skills in the telecom industry or information system which are mandatory to answer to the marketing stakes.

    On the B2B market, Idaho has achieved many projects for key-players (MIcrosoft, Orange Business Services, Bouygues Telecom Entreprise) on various strategic issues, but also for partners closer to the customer (High Tech distributors)

    In continuity of its benchmark activity, Idaho performs reports of the market main actors. This is a necessity in order to stay close at same time of the customers needs and the operators value proposition.

    Web et 2.0 technologies

    2.0 is now a reality, new channel of Tv programms, More publicity interaction with the customer, ... are the new trends which change the way the tranditional market place used to be, but also the relationship between the consumer and the brands.

    Web actors are now in face to face competition with the operators and traditional media

    Idaho has achieved many projects for those players and also built strategic partnerships.

    Idaho is familiar with strategic issues but alos with the main trigger to promote new services adotption.