Device manufacturer
Need : persuade developers and brands to bring/promote applications through a new application store to develop brand awareness and value proposition on the smartphones application market.
Activities :
- Benchmark
- Selection of a "must have" application list
- Interview with brands(marketing directors, Manager) and developpers to present the application store value proposition and convince to participate
- Management and follow-up of process of application postage
Incumbent operator in Maghreb
To face with the emergence and competition of the high-speed mobile technologies, Idaho realized a research on development opportunities and defined an ADSL stimulus plan/relaunch plan.
- International benchmark
- SWOT analysis of the ADSL offer
- Prospects and actions plan
Convergent operator
Idaho leads a strategic and marketing assistance on TV services portofolio for an operator (priority, coordination …).
European incumbent operator
Idaho is supporting/coaching an historical operator to be internationally well positioned on the connectivity and datacenters market. It means to do a demand research, to study the competition, to determine the position, the Product Mix and a commercial plan of actions.
Activities :
- Potential market analysis
- Definition of the SWOTs analysis for the operator different assets
- Interview of different people (bank, telecommunications, web, e-business…) to understand their specific needs
- Recommendation for the marketing mix evolution
- Definition of a commercial plan of actions (short and mid-term)
Major french banking company
Idaho realized a research on stakes linked to the security of m-banking applications :
- State of the art of new generation networks and terminals
- Impact on the functionality to develop and the possible clients “routes” for the Home banking services
Major software provider
Idaho helped a web leading actor with its researches of partnerships with Telecom operator (understanding of the new stakes linked to the strategies “3 screens”, to the customer value development…). It meant to compare strategies and value proposition to set conditions and actions necessary for partnership creator of value.
- Identification of the operator stakes on the services linked to the entertainment and 3 screens strategy
- Recommendations on the tactical approach according to the targeted operator segmentation
French start-up
Need : to set a critical analysis on product/services in anticipation of a commercial launching. To define operational recommendations on the service and customer “route”.
Activities :
- Context analysis and aggregation of mark market
- Development of an interview guide and creation of a sample group of tester
- Interview administrations and individual user test
- Operational recommendations thanks to the synthesis of the interview and the best practices of the different affected ecosystems
Distributor on the B2B market
Idaho followed voice and data networks to optimize the investments and support the strategic choices (own or outsourcing solutions).
French MVNO
Idaho has conducted a micro-segmentation market study, spotted the niche opportunities which weren't adressed by the company and identified the potential partners to adress those markets.
French operator on B2B segment
Need : coaching on the conception of a connectivity and value added services offer for a French corporation (400 members)
Activities :
- Market research
- Technologic benchmark
- Present state of the offers (functional suggestions, customer profits, price settings)
- Main market actors identification and definition of a priority plan to develop different services
- Services roadmap creation
- Operational and methodological supports
e-Commerce player
Need: on a determined market sector, position, identify the keys success factors and define an operational plan of actions
Activities :
- Internet user behavior research
- Optimization sceneries
- Short and mid-term plan of actions
- Positioning and market quantification
- Development sceneries
Microsoft - Mediaroom
- IPTV world panorama/survey: analysis of launched offers and functions displayed according to market contexts and experience feedback
- Functionalities, marketing positioning, and service packages emphasis according to the market context: give the priority to the product development and prepare the marketing speech/talk pointing up user sceneries
T-Online France
- Opportunity survey: selection of products according to the home digital needs
- Selection, negotiation and suppliers acquaintances
- Operational and logistics launching management
European operator
Need : Define the business strategy and the means and tools necessary to establish it.
Idaho leaded the main negotiations with the partner operators (stakes of several millions of Euros)p>