Coaching a general public entertainment solution on commercialization on the operator market

Major software provider

Idaho helped a web leading actor with its researches of partnerships with Telecom operator (understanding of the new stakes linked to the strategies “3 screens”, to the customer value development…). It meant to compare strategies and value proposition to set conditions and actions necessary for partnership creator of value.

• Identification of the operator stakes on the services linked to the entertainment and 3 screens strategy
• Recommendations on the tactical approach according to the targeted operator segmentation