Coaching an historical European operator on its international market penetration

European incumbent operator

Idaho is supporting/coaching an historical operator to be internationally well positioned on the connectivity and datacenters market. It means to do a demand research, to study the competition, to determine the position, the Product Mix and a commercial plan of actions.

Activities :

• Potential market analysis
• Definition of the SWOTs analysis for the operator different assets
• Interview of different people (bank, telecommunications, web, e-business…) to understand their specific needs
• Recommendation for the marketing mix evolution
• Definition of a commercial plan of actions (short and mid-term)