Coaching on the launching of a service of interaction between smartphones and live TV

French start-up

Need : to set a critical analysis on product/services in anticipation of a commercial launching. To define operational recommendations on the service and customer “route”.

Activities :

• Context analysis and aggregation of mark market
• Development of an interview guide and creation of a sample group of tester
• Interview administrations and individual user test
• Operational recommendations thanks to the synthesis of the interview and the best practices of the different affected ecosystems