Supporting a mobile devices manufacturer to develop its applications store

Device manufacturer

Need : persuade developers and brands to bring/promote applications through a new application store to develop brand awareness and value proposition on the smartphones application market.

Activities :

• Benchmark
• Selection of a "must have" application list
• Interview with brands(marketing directors, Manager) and developpers to present the application store value proposition and convince to participate
• Management and follow-up of process of application postage